--- title: "groas Blog: Insights on AI & Google Ads" description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS." url: "https://groas.com/blog" image: "https://groas.com/og/groas.jpg" --- # groas Blog The Best Blog Around AI & Google Ads On The Internet. [![Five suspended geometric prisms of varying heights arranged in a row, lit from the left in cool teal, floating against a deep slate background.](https://groas.com/media/blog/cc1cf7502161d283a6f983fee08a418fa3a65ac5f166f025f013daf2e1d151b4.jpg)](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) ## [Google Ads Agency Pricing Models Compared: 2026 Guide](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) [A structured comparison of the five main Google Ads agency pricing models in 2026: percentage of ad spend, flat retainer, performance-based, hourly consulting, and autonomous flat-fee management. Learn what each model actually costs at different spend levels, where the incentive conflicts hide, and how to pick the right structure for your business stage and growth trajectory.](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) [May 24, 2026 • 11 min read](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [Local Services Ads vs Google Ads for Law Firms: Lead Quality and Cost](https://groas.com/post/local-services-ads-vs-google-ads-law-firms) [October 17, 2026 • 6 min read](https://groas.com/post/local-services-ads-vs-google-ads-law-firms) [Written by Alexander Perelman](https://groas.com/post/local-services-ads-vs-google-ads-law-firms) * ## [AI Max for Search in Google Ads: What It Is and How It Works](https://groas.com/post/ai-max-for-search-google-ads-explained) [October 17, 2026 • 5 min read](https://groas.com/post/ai-max-for-search-google-ads-explained) [Written by Alexander Perelman](https://groas.com/post/ai-max-for-search-google-ads-explained) * [![A rebadged security camera with a red recording light watches a burst pipe flood the floor while a dusty wrench sits unused: monitoring sold instead of fixing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/79444626-4fa2-4b76-997d-85d8ce0353ec.png)](https://groas.com/post/7-things-agencies-believe-about-white-la) ## [7 White-Label AI SEO Myths That Eat Agency Margin](https://groas.com/post/7-things-agencies-believe-about-white-la) [October 17, 2026 • 9 min read](https://groas.com/post/7-things-agencies-believe-about-white-la) [Written by Alexander Perelman](https://groas.com/post/7-things-agencies-believe-about-white-la) * [![Model village: a deep muddy path trampled to one house's red door, while a neat estate of identical 'FAQ' houses beside it has untouched lawns.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/619d4a34-4d1d-46b6-878c-33c8d25258a8.png)](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c) ## [ChatGPT Fetched Our Homepage 801 Times and Our Blog Index Four Times. Stop Buying FAQ Posts.](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c) [October 17, 2026 • 9 min read](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c) [Written by Alexander Perelman](https://groas.com/post/stop-writing-faq-posts-to-get-cited-by-c) * [![Cartoon of a flooded office: one man reads a huge leak report, another watches a chart, while a plumber quietly shuts the valve.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/be64c861-9cbb-4899-9fb5-8c6963f17892.png)](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs) ## [SEO Crawler vs AI Visibility Tracker vs Done-for-You Fixes: Who Actually Ships the Fix?](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs) [October 17, 2026 • 10 min read](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs) [Written by Alexander Perelman](https://groas.com/post/seo-crawler-vs-ai-visibility-platform-vs) * [![A vintage brass cash register whose drawer is jammed open by a fat red reference book: the machine meant to close a sale can't shut.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c485e4b6-537f-4928-8cbd-c5096105ca17.png)](https://groas.com/post/should-your-landing-pages-chase-ai-overv) ## [Should Landing Pages Chase AI Overviews? Two Cases, One Verdict](https://groas.com/post/should-your-landing-pages-chase-ai-overv) [October 17, 2026 • 10 min read](https://groas.com/post/should-your-landing-pages-chase-ai-overv) [Written by Alexander Perelman](https://groas.com/post/should-your-landing-pages-chase-ai-overv) * [![A first-place medal whose gold disc is a die tumbling in mid-air above green felt, suggesting an AI visibility 'rank' is really a roll of chance.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/175ed4c1-e07d-41e9-9d21-981d9ddef5ae.png)](https://groas.com/post/why-your-ai-visibility-score-swings-20-p) ## [Your AI Visibility Score Isn’t a Rank. It’s a Sample.](https://groas.com/post/why-your-ai-visibility-score-swings-20-p) [October 17, 2026 • 10 min read](https://groas.com/post/why-your-ai-visibility-score-swings-20-p) [Written by Alexander Perelman](https://groas.com/post/why-your-ai-visibility-score-swings-20-p) * [![Pop-up book: tweezers lift a plain sentence from a paper signpost while a paper path leads a tiny figure to a glowing shop door on the facing page.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c7ec7adb-c717-4fa6-ba24-ddd0e442acaf.png)](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov) ## [How to Get AI Overview Citations Without Turning Your Landing Page Into a Blog Post](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov) [October 17, 2026 • 10 min read](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov) [Written by Alexander Perelman](https://groas.com/post/how-to-optimize-a-landing-page-for-ai-ov) * [![Cartoon concierge points a trucker with a long list of needs past a big shuttered store marked 'BOOK A DEMO' to a small shop that shows its prices.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/97ec1162-fb99-481f-81ac-737b5b3cb9da.png)](https://groas.com/post/what-business-owners-get-wrong-when-they-2) ## [Why AI Recommends Your Competitor: 6 Content-Gap Beliefs Beginners Get Wrong](https://groas.com/post/what-business-owners-get-wrong-when-they-2) [October 17, 2026 • 9 min read](https://groas.com/post/what-business-owners-get-wrong-when-they-2) [Written by Alexander Perelman](https://groas.com/post/what-business-owners-get-wrong-when-they-2) * [![A seven-link steel chain with its third link snapped open while someone polishes the last link to a chrome shine, showing effort spent on the wrong end.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c6344a33-d158-472a-8c82-e9ecece9145d.png)](https://groas.com/post/how-an-ai-answer-reaches-your-page-step) ## [From Buyer Question to AI Citation: Seven Steps, One Broken Link](https://groas.com/post/how-an-ai-answer-reaches-your-page-step) [October 17, 2026 • 11 min read](https://groas.com/post/how-an-ai-answer-reaches-your-page-step) [Written by Alexander Perelman](https://groas.com/post/how-an-ai-answer-reaches-your-page-step) * [![An elegant restaurant menu with a gold-embossed cover whose inner pages are blank under a magnifying glass: the site looks fine but bots read nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1e8a2247-fbe3-41f3-93ab-3e61f8364d56.png)](https://groas.com/post/postmortem-how-a-routine-site-change-qui) ## [Postmortem: The Site Change That Took a Business Out of AI Answers](https://groas.com/post/postmortem-how-a-routine-site-change-qui) [October 17, 2026 • 9 min read](https://groas.com/post/postmortem-how-a-routine-site-change-qui) [Written by Alexander Perelman](https://groas.com/post/postmortem-how-a-routine-site-change-qui) * [![Clay shopkeeper paints a fancy sign above his bricked-up door while a messenger shrugs and heads to the open shop next door, showing access beats polish.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/38e0f488-2056-4e86-82cf-5e451174283d.png)](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2) ## [How to Get Cited in ChatGPT and Perplexity: Fix Access Before Content](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2) [October 17, 2026 • 11 min read](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2) [Written by Alexander Perelman](https://groas.com/post/how-to-get-your-business-cited-in-chatgp-2) * [![Model street where a shop glows under a huge spotlight yet stands empty, as a tiny tour guide leads every shopper to the shop next door.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/02e88fa8-506f-4c84-9283-dd7d00fa7059.png)](https://groas.com/post/stop-measuring-your-ai-visibility-score) ## [Your AI Visibility Score Is Just Impressions in a New Dashboard](https://groas.com/post/stop-measuring-your-ai-visibility-score) [October 17, 2026 • 9 min read](https://groas.com/post/stop-measuring-your-ai-visibility-score) [Written by Alexander Perelman](https://groas.com/post/stop-measuring-your-ai-visibility-score) * [![A lone sprint winner on the podium is ignored while reporters crowd the seventh-place runner, showing that ranking first isn't the same as being quoted.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c8bde4da-a5cb-480b-a7a4-517c9f5ab588.png)](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j) ## [SEO vs. AEO: What Actually Gets a Page Cited in AI Overviews?](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j) [October 17, 2026 • 9 min read](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j) [Written by Alexander Perelman](https://groas.com/post/just-do-good-seo-vs-aeo-is-a-different-j) * [![A slot machine with a photo of three winning cherries taped over its reels, while the real reels spin mismatched behind it: a faked guaranteed win.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8088699e-634c-4155-9688-ea2e43b061c2.png)](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati) ## [A Guaranteed ChatGPT Citation Is a Screenshot, Not a Result](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati) [October 17, 2026 • 9 min read](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati) [Written by Alexander Perelman](https://groas.com/post/anyone-guaranteeing-you-a-chatgpt-citati) * [![A battered marketing playbook covered in crossed-out 'best before' stickers and growing mould, suggesting SEO citation advice that keeps expiring.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/139c1843-b038-4d1a-aa5c-6245a8d1c995.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of) ## [From SGE to AI Mode: When AI Overview Citation Advice Expired](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of) [October 17, 2026 • 10 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of) [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-timeline-of) * [![Cartoon of an owner admiring himself in a mirror, boasting his brand appears when he asks about it, while a colleague's long log of missed questions unrolls.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/66d07764-25cf-4114-acdd-1841dfee04a6.png)](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions) ## [The Buyer-Prompt Swipe File: 60 AI Visibility Checks and a Gap Log](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions) [October 17, 2026 • 10 min read](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions) [Written by Alexander Perelman](https://groas.com/post/the-buyer-prompt-swipe-file-60-questions) * [![A tiny surveyor plants an orange flag in the one empty square of a spreadsheet-grid landscape built from stacked web pages owned by others.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/005f618e-ce12-419a-b161-bf037a878eee.png)](https://groas.com/post/build-a-citation-gap-map-in-one-google-s) ## [Build an AI Citation Gap Map in Google Sheets](https://groas.com/post/build-a-citation-gap-map-in-one-google-s) [October 17, 2026 • 10 min read](https://groas.com/post/build-a-citation-gap-map-in-one-google-s) [Written by Alexander Perelman](https://groas.com/post/build-a-citation-gap-map-in-one-google-s) * [![A glossy report sliced into eleven strips: eight flashy ones with gauges and arrows are discarded, three plain tables are pinned aside as the keepers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/dcde722c-dc30-4985-bd1d-a5c554d0fa95.png)](https://groas.com/post/teardown-of-a-typical-monthly-ai-visibil) ## [The AI Visibility Report Teardown: 11 Line Items, 3 Worth Keeping](https://groas.com/post/teardown-of-a-typical-monthly-ai-visibil) [October 17, 2026 • 11 min read](https://groas.com/post/teardown-of-a-typical-monthly-ai-visibil) [Written by Alexander Perelman](https://groas.com/post/teardown-of-a-typical-monthly-ai-visibil) * [![A freshly repainted orange shopfront whose rain-puddle reflection shows its old faded navy version, as if the street still remembers the former shop.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7c752b38-44f4-42c3-8416-b99c9345ec4b.png)](https://groas.com/post/the-startup-that-changed-its-offer-every-2) ## [The Startup That Kept Changing Its Offer—and the Version AI Would Remember](https://groas.com/post/the-startup-that-changed-its-offer-every-2) [October 17, 2026 • 9 min read](https://groas.com/post/the-startup-that-changed-its-offer-every-2) [Written by Alexander Perelman](https://groas.com/post/the-startup-that-changed-its-offer-every-2) * [![Tiny model foragers ignore flashy padlocked storefronts and gather paper paragraphs from a plain open shop, showing AI answers pick passages, not pitches.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2914f522-b695-4660-acc9-e6609b24154a.png)](https://groas.com/post/9-myths-about-getting-your-landing-pages) ## [8 Myths About Getting Landing Pages Cited in Google AI Overviews](https://groas.com/post/9-myths-about-getting-your-landing-pages) [October 17, 2026 • 10 min read](https://groas.com/post/9-myths-about-getting-your-landing-pages) [Written by Alexander Perelman](https://groas.com/post/9-myths-about-getting-your-landing-pages) * [![Cartoon of an agency rep showing an owner a fancy telescope aimed at his shabby shop, joking he'll pay monthly to watch it rather than have it fixed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c631c8e7-c8f4-44e7-9671-72e6719f70ef.png)](https://groas.com/post/an-open-letter-to-the-owner-whose-google) ## [An Open Letter to the Owner Whose Ads Agency Just Added an AEO Retainer](https://groas.com/post/an-open-letter-to-the-owner-whose-google) [October 17, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-owner-whose-google) [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-owner-whose-google) * [![Miniature model: staff polish a perfect little shop while a bouncer at its padlocked gate turns away couriers who can't get in.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f905797b-dd41-4382-bce4-fd812e2c73b3.png)](https://groas.com/post/technical-seo-for-ai-visibility-the-fixe) ## [Technical SEO for AI Visibility: Fix Access Before You Polish the Page](https://groas.com/post/technical-seo-for-ai-visibility-the-fixe) [October 17, 2026 • 10 min read](https://groas.com/post/technical-seo-for-ai-visibility-the-fixe) [Written by Alexander Perelman](https://groas.com/post/technical-seo-for-ai-visibility-the-fixe) * [![A tiny figure carries one giant worn pencil across a huge paper calendar, the first week filled with handwritten lists and the rest still blank.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b02b87f2-789c-430c-a98c-58cbac1ce432.png)](https://groas.com/post/one-person-30-days-zero-new-tools-how-i) ## [One Person, 30 Days, Zero New Tools: A Playbook for Your First AI Citations](https://groas.com/post/one-person-30-days-zero-new-tools-how-i) [October 17, 2026 • 10 min read](https://groas.com/post/one-person-30-days-zero-new-tools-how-i) [Written by Alexander Perelman](https://groas.com/post/one-person-30-days-zero-new-tools-how-i) * [![Two identical books on a shelf: one bristles with hundreds of red sticky tabs from constant use, the other sits untouched with a cobweb.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/430830fd-b52e-41ee-b795-5a91a594f6f0.png)](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of) ## [Postmortem: 402 Live-Answer Fetches for One Post, Zero for Its Neighbour](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of) [October 17, 2026 • 9 min read](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of) [Written by Alexander Perelman](https://groas.com/post/autopsy-of-a-page-ai-ignored-why-one-of) * [![An open teal front door over a WELCOME mat is sealed by a fresh brick wall, showing a site that invites bots in yet still blocks them.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b9b6fcab-50f4-4c73-ab2c-7da62e5a55c7.png)](https://groas.com/post/the-ai-readability-swipe-file-robots-txt) ## [The AI-Readability Swipe File: 7 Blocks for Bots, Schema and Citable Answers](https://groas.com/post/the-ai-readability-swipe-file-robots-txt) [October 17, 2026 • 9 min read](https://groas.com/post/the-ai-readability-swipe-file-robots-txt) [Written by Alexander Perelman](https://groas.com/post/the-ai-readability-swipe-file-robots-txt) * [![A pop-up book whose answer page springs up a giant red billboard marked AD, crowding tiny cited source books off the bottom of the page.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/95fc7a4b-073f-403b-a4cf-afc6f9bd5e45.png)](https://groas.com/post/ads-will-take-the-top-of-google-s-ai-ove) ## [By 2027, Ads Will Crowd Google’s AI Overviews: Five Predictions I’ll Score](https://groas.com/post/ads-will-take-the-top-of-google-s-ai-ove) [October 17, 2026 • 10 min read](https://groas.com/post/ads-will-take-the-top-of-google-s-ai-ove) [Written by Alexander Perelman](https://groas.com/post/ads-will-take-the-top-of-google-s-ai-ove) * [![Clay shopkeeper holding one page before three doormen, each guarding a door with a different guest list; only the teal middle door stands ajar.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e6259c56-6727-4185-a4bd-b51cc67132a3.png)](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-3) ## [ChatGPT vs Perplexity vs Google AI Overviews: Where Should You Work for Citations First?](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-3) [October 17, 2026 • 11 min read](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-3) [Written by Alexander Perelman](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv-3) * [![Tabletop model town square: a crowd takes leaflets from a big answer booth, while one figure in yellow walks to the open, empty kiosk just behind it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/36651900-ed38-4a8c-943b-ff92ccad7112.png)](https://groas.com/post/position-2-6-4-204-impressions-one-click) ## [Position 2.6. 4,204 Impressions. 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